*

MariaSharpie

  • ****
  • Senior Petal
  • 1443 4
    • View Profile
Here Are Some of the Top Worst ST Premium Articles
« on: July 12, 2018, 05:21:26 pm »
Yesterday, The Straits Times published an op-ed by associate opinion editor Lydia Lim on how the newspaper has been trying to innovate.

In turn, companies who are facing inertia in their bid to transform themselves could take a leaf out of SPH’s book.

However, Ms Lim’s column reads more like a PR piece to defend the company’s financial struggles than an actual dissection of innovation; her 1,300-word article is also locked behind the newspaper’s “premium” paywall. No surprise that for the longest time, most Singaporeans have considered SPH and innovation to be as compatible as Donald Trump and immigration.

SPH’s main challenge, Ms Lim writes, is how it can “better engage audiences”. Yet, as the company still attempts to recover from a 25% drop in profit in Q2, its only solution has been to widen the coverage of its paywall.

What started as a few in-depth articles branded with the ‘Premium’ tag has now expanded to include about 80% of Singapore-centric articles.

On its site, ST calls its subscriber-only articles as “some of its best content”: exclusive stories, interviews, features, as well as in-depth opinion pieces by the paper’s senior writers and network of contributors.

But just by looking at ST’s premium stories over the weekend, this doesn’t seem to be the case.

Should the company be surprised at all that Singaporeans aren’t reading them any more when they are forced to pay for content as such?

More at https://www.domainofexperts.com/2018/07/here-are-some-of-top-worst-st-premium.html

Carousell stupid, funny, weird, worst buyers / seller stories.

Started by cherubcoveBoard Interest Groups

Replies: 0
Views: 143
Last post March 23, 2018, 11:01:57 pm
by cherubcove
City Harvest Church - CHC - the worst people are not the alleged.

Started by eunicycleBoard Chit Chat Corner

Replies: 9
Views: 1545
Last post April 21, 2017, 07:54:00 am
by beaverjuice
Singapore fifth worst tax haven in the world: Oxfam

Started by MariaSharpieBoard News, Current Affairs Discussions

Replies: 1
Views: 99
Last post October 29, 2017, 02:24:03 pm
by beaverjuice